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Do You Have a Content Plan?
Do you have a plan in place to grow and share content at your website?
You'd better.
Because content is what drives the web. And it drives web business as well.
If you have a plan to grow and share valuable content with your niche, you'll
benefit in many ways...
Increased Visibility
Instant Credibility
A Stickier Website
More Inbound Links
Better Search Engine Ranking
More Website Visitors
Increased Sales
Would you like to see benefits like that?
It's not as difficult as you may think. Here is a simple 4-step plan you can
copy and use, starting right now.
Step 1: Write or acquire content.
The first thing you must do is continually create content. You can do that
by simply writing articles or tips about your niche. Think of all the things
people ask you regularly. Then answer those questions in a weekly or monthly
article.
The key here is to stick strictly with your niche. If your site is about
lumberjacks, write about lumberjack stuff. Every niche has endless
possibilities. Lumberjacks could write about training, exercises,
competitions, etc.
If you hate writing or just cannot do it, hire someone to ghost write for
you. There are thousands of aspiring writers looking for work. These writers
are more than happy to make money doing what they love, and will willingly
churn out great articles for you. You may be surprised at how affordable this
option can be.
A few websites where you can find writers include...
http://www.freelancewriting.com
http://www.guru.com/category.cfm/511
http://www.elance.com (In the Elance Online section.)
Just make sure if you hire a ghost writer that YOU will own the content when
they are done. Make that clear before hiring them.
Step 2: "Tag" your content with re-publishing rights.
Before you publish your content, take this important step. Add a small
note with each tip or article, that invites all readers to re-publish your
content. This gives them the right to publish your content on their related
website or in their newsletter.
I call this "pre-licensing" and it is done by simply adding a small tag, or
footer to the end of each article. The footer looks like this:
* Need content? You may use this article at your website, or in your
newsletter. The only requirement is inclusion of the following sentence -
Article by Paul Bunyon of Lumberjack-Training.com - the definitive source for
lumberjacks of all ages.
In your footer be sure to include a live link to your website. The link
should contain your best keyword phrase as the anchor text. In other words,
the sentence should contain a keyword based hyperlink to your website. This
will help search engines determine what your site is about. As the links
grow, your ranking will continue to improve for that keyword phrase.
Step 3: Publish your content internally.
Don't let the word "publish" scare you off. Dictionary.com tells us that
"publish" simply means...
- To prepare and issue for public distribution or sale.
- To bring to public attention; announce
So the first place to publish to is internally. This means to your own
resources.
The first place you start is with your own subscriber list, if you have one.
If not, I suggest you grow one! Starting a newsletter is really as simple as
signing up with an autoresponder service that offers newsletter publishing.
The other "internal publishing" task is simply publishing your content at
your website. Yes, every new article or tip you write for your niche,
deserves a web page of its own. It takes literally five minutes to paste your
article, with footers, into a web page template and upload it to your
website.
Be sure that when adding your content to your website, you maintain a single
web page that lists, and links to all your articles. This listing page, or
archive makes navigation easier but more importantly it helps search engine
spiders find your valuable content.
Step 4: Publish your content externally.
Finally, publish your content externally, or outside of your own site. You
can do that by submitting your content to other websites and newsletters.
No matter what niche you are in, chances are there are other sites and
newsletters about that topic. Seek them out by spending some time at a few
email newsletter directories. A few of the better ones include...
http://www.ezinehub.com
http://www.ezine-dir.com
An email newsletter (also called ezine) directory can help you gather and
grow a list of email newsletters, including editor names and email addresses.
Contact editors in your niche once a month with your content. Let them share
it with their readers. Of course, you'll include your footer with URL after
each article.
Some final tips about your content before you get busy...
- Don't publish self-serving content. Keep it strictly informational.
- Always proof-read your content 3 times. If you have another pair of eyes
available, have them read it too.
- Include references to clever and helpful websites when you find them. If
readers find useful sites they'll be sure to read your content every time
they come across it. (It's OK to use affiliate links sometimes, but not
always.)
- Keep your footer short and to the point, especially when you are sharing
your content with editors in hopes of getting it re-published.
That's it! Four steps to an effective content growth and sharing plan. I've
been using this very plan for 7 years so I know it works. I suggest you
implement this plan or a similar one right away. It will pay huge dividends
over time.
*** Jim Daniels is currently the 3rd most popular Internet
marketing guru on the Internet, according to the GuruDaq Index.
He is author of five Internet Marketing books and one of the few marketing
experts that will consult with you personally.
(And he's actually affordable.)
You can hire him
here.
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