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Why is Content Important for Website Traffic?
Are you new to online marketing? Or are you one of the millions of frustrated website owners watching helplessly as your site fluctuates up and down (even on and off) the search engines?
Is your traffic suffering as you try to stay on top of the most current methods of finding traffic, only to find that they are ineffective for bringing targeted traffic or stop working soon after the search engines catch on?
There is a reason that staying in the search engines is vitally important. The amount of people who are searching for information online is increasing rapidly.
An Ipsos-Reid poll showed that people are starting to rely more heavily on the internet with increases in the frequency of internet usage in North America the UK and Asia. At the time of the poll 72% of Americans were online within the previous month, and that number continues to rise.
How are they finding information on the internet?
According to research published by GVU (Graphic, Visualization and Usability Center), most users - novice, expert, young, old, male and female - find new websites from two main sources: hyperlinks and search engines.
Pew Internet & American Life Project also published statistics about search engine use which indicated that "84% of online American adults have used search engines. That amounts to 108 million people. On any given day, 56% of those online use search engines.
How many of these potential visitors are finding YOUR website? More websites are created each day leading to increased congestion and competition for the top spots in search engine results. How are you able to compete?
Well first of all, how do search engines bring you traffic?
Getting Traffic from
Search Engines
On the Internet, Content
is KING!
other website content related links:
Submission to Reprint Article Directories - If you are writing content for your own website then you don't want to overlook the benefits of sharing your efforts with others. By writing short articles on the topic related to your website, you can offer these articles for other website owners or newsletter publishers to use by submitting them to an article directory. These directories get spidered by the search engines on a regular basis because of the high value of the content they provide. If you have not yet been picked up by...
Unique Content - The algorithms are constantly changing, but currently it has been stated that the search engines don't like duplicate content. That is why many affiliate businesses that set up new websites for each member are often unable to make a top showing in the search engine results. Too many of the same thing. Writing your own content or hiring a ghost writer to write it for you will work well, in that the content will be reasonably unique. Of course, these are higher cost alternatives, in terms of...
Submission to Relevant Websites - Another beneficial use for articles is to offer them directly to sites you would like to share an audience with. This is not only a great way to gain credibility for your topic, but will provide useful hyperlinks all over the internet. Sometimes you can even get links from sites that would not agree to a formal link exchange request. If the site which uses your article is a high traffic site you will also gain invaluable exposure to the visitors reading your...
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