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Newsletters
Have you heard that 'the money is in the list'? What list are they talking about?
Your SUBSCRIBER list. Yes, with close to 80% of sales taking place after the first contact it is imperative that every website have a newsletter when possible. The percentage of sales goes up with each contact - the highest percentage being made after 5 to 7 contacts.
But to have a newsletter you must have content! So start putting some ideas together and write those newsletters. Set up your website to attract subscribers and wait for the follow up of traffic as they open their email and come back to your site.
By giving your subscribers relevant and valuable content, you can build trust and can offer suggestions to promote your products, services and affiliate links. Your visitors will judge you based on the value of the content you send. If you only advertise without giving beneficial information for free, your subscribers may soon start deleting your emails without reading them.
Develop a series of brief but informative articles. Perhaps the bulk of the information can be created on an optimized webpage and an introduction be presented in the newsletter while directing them to your site for further information.
Getting your subscribers back to your site should be the primary objective.
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