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Keywords
Keywords have always been important to search engines. People use search engines to find information on a topic by typing a word or phrase and receiving a list of the most relevant sites (as determined by the search engine).
Not using keywords properly is where many have gone wrong. Filling a page with keywords will NOT get you a good rating with the search engines. However, writing content that uses popular search words WILL.
By researching the popular keywords for your topic or product, you can create information that places these words into the context of an article for your website.
By creating an article and optimizing each page for a separate keyword or keyphrase you can easily get the search engines to include you in the results when users search for that word or phrase. Depending on the competition you may find yourself surprisingly close to the top position after the search engine finds you.
Top Keyword Research Tools
Overture
Dowser Professional
WordTracker
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