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Getting Traffic from Search Engines
Two of the most popular methods of getting traffic from search engines include PPC - Pay Per Click - and SEO - Search Engine Optimization.
PPC:
Pay Per Click is advertising provided by the search engine providers (Google, Yahoo! and others) where you PAY for top placement. Their strategies for placement differ slightly. Some search engines will give you higher placement if your ad has a higher click-through rate (meaning more people click on your ad in ratio to the amount of times your ad was shown), others give top positions to the highest bidder.
In either case, you PAY. It is a quick way to get listed in the search engines and a smart way to get your traffic flowing - but it is not the cheapest AND you could spend far more than is profitable for your business if you don't know what you're doing.
Some recommended PPC sources:
Adwords
Searchfeed
Revenupilot
SEO:
There are a lot of companies working 'behind the scenes' to help website owners get plenty of traffic from the natural search engine listings. Natural listings mean the search engine has ranked you according to the value it believes your site will offer an individual searching for a specific word or phrase.
Understanding exactly WHAT the search engines want to see when ranking sites requires knowledge of the algorithms. These algorithms change all the time as search engine providers try to outwit the search engine optimizers trying to find loopholes in the ranking system.
Some SEO companies will promise you top spots for a certain cost. Some are honestly creating optimized websites - others may be using techniques that could possibly get your site BANNED from the search engines entirely (once the search engine catches on). However, optimizing your website for better placement in the search engines is a technique that you should become familiar with and use to your advantage.
Both of these traffic methods have their pros and cons for generating traffic from the search engines. You will find out more about using them properly later on. But first you need to know what REALLY works…
On the Internet, Content
is KING!
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