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Free Reports
Free reports are a great way to attract subscribers to your newsletter. These reports can also be given away by other people (on related websites) with a link to YOUR website inside. You provide them something to give to their customers for free and you get the traffic that follows!
By including a free report on a topic that is relevant and of interest to your visitors as a subscription bonus you can entice hesitant visitors to sign up for your newsletter. Make certain the report has value for the subscriber or they may feel it was simply a bribe to capture their email address.
Identify a problem or question that might attract your visitors. Write a two or three page report that gives a partial solution. Indicate your product or service as part of the solution, but do not necessarily make it sound like an advertisement.
To create your report you can provide more details to your service than is listed on your webpage (ie: 'Find out how YOU can save money on home repairs with this special report…). You might also try one that warns of a danger (Are you putting YOUR family at risk? Find out with this special report…).
Send the report via an autoresponder or manually send it to your subscribers as soon as possible so they remember to open their email.
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