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Build a Blog
If you don't know what a blog is then get ready…
Blogs began as personal entries, similar to an online diary, which allowed individuals to voice their opinions or discuss a favorite hobby, idea or topic.
Now blogs are used by many online businesses as a way to attract an audience through an informal source. Blogs are generally content-rich and give advice or news about an industry, product or service related to the business of the blogger (the term coined for those who write blogs).
Blogs are often used to indirectly attract an audience by providing valuable information for free. Some bloggers permit readers to subscribe to their blog or even add comments to their postings. While not as interactive as a forum, those who follow a particular blog are not necessarily interested in the business, but because they are receiving information on a topic of interest they are kept in contact with that business by choice, making blogs a good way to develop customers.
By posting articles as often as possible, you can write a blog on nearly any subject imaginable. For instance, if you are selling model planes you will likely find a willing audience that wants to hear about competitions, new products and personal antidotes on the topic. A blog created for that purpose will engage your market without directly advertising to them - creating a 'warm' market that will turn to you first when purchasing model planes.
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